From my personal experience I can only say that it is quite easy to create newsletter for making money. It can be in print or electronic form. Which one to choose depends upon the purpose and audience of a newsletter.
An electronic newsletter can have several benefits over paper version. It is least expensive, can reach larger audiences, can be more comprehensive and can compete with major newsletters. On the other hand, there is still a large demand for printed newsletters and some audiences read only paper editions.
I started my free newsletter in printed form. It was an 8 page newsletter. I made it so in order to minimize costs to start with. I could see that there were not many newsletters specifically meant for immigrants. So I selected this niche and named it “The Immigrant News”.
I published it monthly with a plan of making it fortnightly latter on. I had a copy of Microsoft Publisher already installed in my computer and so I used this newsletter software. I liked its ease of use and features. One can use any software, even MS Word.
My idea was simply to distribute it free and to cover my costs through sale of advertisement space. I was sure about its success as I could see that there were a large number of local businesses which could not advertise because of high costs.
My newsletter did not have many costs as I was the only person doing everything from newsletter design, writing and getting it published. First month was a little time consuming. Once newsletter template and news sources got established, it was not much work.
I had a plan of making a profit in a year’s time. Unfortunately I had to give up as I got a more lucrative job offer. I thought I will temporarily suspend it, but I could not publish it again.
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